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Y1 Hockey

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I recently applied for a sponsorship with Y1 Hockey and they directed me to a new website www.y1hockey.myshopify.com (They did say the domain will change). My question is why do they sell on their own website and others don't give you the option to buy on their website? (E.g. Alien, Adidas Etc.)
Also what are your thought on where Y1 Hockey is heading? I think it has come a long way from this time last year and the website is actually looking...

Y1 Hockey

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